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cuvée

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Expect everything

assignment

Branding   |   Strategy   |   Art Direction  

listen

We spent time listening to founder, Rachel Katzman, and we wanted to tap into her founder power—her fearless amateur force and DIY ethic.

think

We set out dimensionalize the brand offering, and give emotional resonance to champagne hair-care. To prove that what the superficial see as decadence—the inspired ingredient discovery has powerful purpose.

create

We created a brand that exists to let you experience the luxury of defying expectations. Imagery is “champagne washed”. Typography is elegant. And the overall attitude is elegantly defiant, powerful, and inclusive.

 
 
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