Branding | Strategy | Art Direction
We spent time listening to founder, Rachel Katzman, and we wanted to tap into her founder power—her fearless amateur force and DIY ethic.
We set out dimensionalize the brand offering, and give emotional resonance to champagne hair-care. To prove that what the superficial see as decadence—the inspired ingredient discovery has powerful purpose.
We created a brand that exists to let you experience the luxury of defying expectations. Imagery is “champagne washed”. Typography is elegant. And the overall attitude is elegantly defiant, powerful, and inclusive.