Research to Real Life
campaign imagery + taglines
C+ Collagen launch
Turn your skin on.
campaign imagery + tagline
Your best skin starts
with a peel.
As a practicing New York City dermatologist, formulator, and inventor of the at-home peel, Dr Dennis Gross’ namesake brand has been at the forefront of the dermatologist skincare category for 20 years. A feat in a fickle category, but a burden in a category that prizes newness.
Dennis is a practicing and formulating doctor. His products are the only ones that prioritize delivery systems. This is the only brand that can claim a ‘Research to Real Life’ approach to products.
We reinvigorated activities from the brand’s DNA, culture and narrative through retail and spa environments, packaging, product launches and international launch campaigns. Allowing Dr Dennis Gross to make good on its promise to Turn Your Skin On.
Branding | Strategy | Packaging | Art Direction | Event Production