Screen Shot 2018-08-15 at 11.28.49 AM.png

eve lom

EVE LOM Header.jpg
 

Embrace the luxury of refusal

assignment

Branding   |   Architecture   |   Strategy  

listen

As a founder brand with a departed founder and a rigidly minimalist ethos, Eve Lom was having an identity crisis. It was facing challenges in growing, presenting and articulating itself in an always-on world.

think

A brand with one singular point of view created by and for elegant individualists. The brand is exceptional because it makes no exceptions. We took the brand from person to persona, embracing the luxury of refusal.

create

We formed a visual + vocal language culminating in a new store concept in Hong Kong. Creating a cocoon to explore and engage. The tagline allowed product, communication, and social media initiatives to be united with one relevant theme.

 
EL_HC_Front.jpg
EVE LOM_Cleansers.jpg
EVE LOM_Full Range Products.jpg
Screen Shot 2018-06-15 at 1.50.34 PM.png
HC Shop Front_from left.jpg
EVE LOM Color Palette.jpg
EVE LOM Type System.jpg
EVE LOM Social BandA.jpg