Embrace the luxury of refusal
Branding | Architecture | Strategy
As a founder brand with a departed founder and a rigidly minimalist ethos, Eve Lom was having an identity crisis. It was facing challenges in growing, presenting and articulating itself in an always-on world.
A brand with one singular point of view created by and for elegant individualists. The brand is exceptional because it makes no exceptions. We took the brand from person to persona, embracing the luxury of refusal.
We formed a visual + vocal language culminating in a new store concept in Hong Kong. Creating a cocoon to explore and engage. The tagline allowed product, communication, and social media initiatives to be united with one relevant theme.