Alchemy of Provence
Provence is all about relishing & respecting time.
Time enjoyed. Time well spent.
While the first brand from Provence to go global, by 2016, the iconography surrounding the region had become cliché. This was the challenge we faced when asked to help the brand reignite in New York City.
Rather than create an insular experience, School House turned the brand outward. Opening windows to the street, we used the slow pace and hospitality of Provence to boldly counteract the instant gratification habits instilled by e-commerce.
The result is series of multi-sensory engagements designed to resonate in increments of time. We coined ‘The Alchemy of Provence’ to inform abstracted design, behavior and environment choices—to elevate from ‘place’ to experience. In this progressive and consumer-controlled experience, the brand is no longer a corporate commodity—it becomes the catalyst that transports.
Architecture | Store Design